Is your Blog Helping Your Company Site?
OK right now we know www.sscentre.ga content material is king. And lastly since i will be creating our personal blogs, (remember blogs is usually short slang for Websites – which is what their „formal and official“ identity is), almost all of our information is going to be „unique“ and „Original“. Yet occasionally, since were only human, and since we all simply cannot „create“ more and more info, we definitely will copy info from other websites. That is nice. There is no problem with that, UNLESS OF COURSE, you decide that „copying“ and/or „linking“ is simply better and postpone writing nearly anything.
Now i want to make this distinct. If you are giving a service in people, where your main business is usually to offer out links to other places just where people will get information, therefore are a database where persons come to get links, because you already have all the investigate – that is fine. Because what you will loose in content, you will constitution in „eyeballs“ and „hits“. Remember the end result of good search engine rankings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the only parameter a great Search Engine examines. Not with a long shot.
This really is a critical indicate keep in mind. Every thing we should talk about, every method, coming from content to email to email lists to no matter what, has nevertheless one aim in mind. To consistently and constantly maximize and build your internet site „hits“. To make certain you have an ever-growing „fan“ club „motivated“ because of the service plan you are offering, to come back. Therefore please differentiate between the end goal as well as the methods. Articles (discussed within our first article) is a approach towards the objective of getting listed in a good standing on a google search, and the target is to contain people work with and arrive to your web-site or blog, and produce a „buzz“ regarding it. (We definitely will talk about that much later inside our series. )
Let us go back to content for the moment. Here we are speaking about something that each and every one writers find out about and are acquainted with. Text, phrases, phrases. Initial, unique textual content.
So to be able to continue on our very own fairly reasonable path, all of us will now focus on the „text“ and what has to be in it. Which will brings us for the subject of „keywords“. Just before explaining what exactly these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more thoroughly.
If you have a site selling locks beauty products, you will want to promote your material writing content around what you are selling. Obviously if you write something about the difference between the latest models of of dishwashers, this is not likely to relate to the „subject matter“ and articles of your site. So you is going to write content around your mane supplies. You are likely to write article content on good hair care, for you to dye hair, how to get reduce split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair web page is called „Hair Is Not Forever“. But this is the site at the moment and we will keep it as we go along. hairisnotforever even offers a blog page. This blog we all will phone „SilkyFairHair“ and we will put it, in the interest of our case in point in under the name of the proprietor who may be aptly known as Mr. Nor Hair. So now we have the following:
1 . Internet site – Your hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind as we go along through these articles specially when I go to the article around the importance of discovering the right name.
And so Mr. Neither Hair great wife, Mrs. Purple Head of hair work together. That they create the site, get each of the necessary stuff to sell something on it, set a couple of content articles about mane and relax and wait for an people to arrive beating their very own „virtual“ door down. Very well as we declare in Hebrew, „Boker Tov“ (which practically means „Good Morning“), or as you say in British, „Knock. Knock. Good Morning! Any individual Home? “
Okay the Hair couple find out about keywords. So they create articles through which EVERY phrase has the term hair in it (or balding). Nonetheless hair is the name of the video game. They make sure their articles is main, and once they have written two HTML webpages of wild hair articles, logically placed by way of a cousin the graphic musician (who is definitely bald) about the advertisements with respect to hair products and now they think they are done!
Woah! Not really by a VERY LONG SHOT! And here is just where it gets depressing meant for the uninformed and non-dedicated people.
We will deal with the „keyword“ issue. Keywords are like indices or if you wish, different types. A key word is a thing that the search engine will look for and validate (in our day), to use as one of the parameters as to how to list your site.
The keywords all of us refer to will be in two distinct and totally different areas. The first of all in the web page header belonging to the site. in what is known as the section with respect to „meta“ tags. We might deal with the meta tag in a distinct article, however let us only say these are the keywords most search results look for (with their „bots“) when visiting your web sites. An example destinazione tag with regards to keywords in our site may be like this:
Again in our article(s) upon meta tags we will discuss these keywords, and the meta tag, but for nowadays take this as a offered these are some of the keywords that is in the destinazione tag.
If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search engines like google looked at the keywords inside the meta draw and suspected that was what the site was about and listed the site under the keywords. This was caught onto immediately, and humans being the crafting devils they are really, began itemizing keywords that had not do with their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)
So porno sites specifically, adopting this as yet an alternative „fool the engine“ technique, would put keywords like „hair“, „technology“ etc . to their meta tags, and give the site an innocuous identity and bam !, more traffic.
Hence in the limitless battle Search engines like yahoo caught upon, and does a few details. They deprecated the importance of this keywords inside the meta tags according to their algorithms, UNLESS this great article on the site essentially did meet the keywords. Of course , this did not include enough when porn sites will put „real“ articles around their stuff. Let me give you a GENUINE example that i find funny, but it is very serious.
In one of my personal posts in the blog, you’ll my biography which is noticed by search engines. The other day I actually received an email from a vintage flame of mine declaring „I freaked out. I actually googled you, under Allen Gross Copy writer, and you are linked to a site about tushy’s! inches So I choose and Google it, and sure enough in like the fifthly position are these claims: „Ted Gross’s Unofficial Bio – The true Version by Tushy“ and I just click and acquire led to an additional site (no url right here as I tend not to want to publicize that site meant for obvious reasons) and I come to a adult porn site which will ripped off, of all the content at the internet, MY profile to use around all their porn advertising campaigns. UGH! However you see that is certainly how crafting people are!
(Here we are never going to talk about „splogs“ – meaning „spam blogs“ yet. Yet keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two situations: 1 . You may have keywords in the meta tag (and you need to have them! ) The little Search results „bot“ (that is a computer program whose job it is to travel around the Internet, never naps and never eats and enters all those adult porn sites as well!, and accumulates information on ALMOST ALL sites therefore the information can be categorized), concerns our site of hairisnotforever and reads the keywords on the webpage. Then this kind of little bot makes a snapshot of the web site. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines typically „see“, they are simply NOT visible (males happen to be visually focused not Search engines like google! ) therefore graphics are definitely not taken into account if you use the altbier tag. ) The methods get more and more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember initial content! )
2 . You have no keywords in your meta tag hence the engine simply just looks at your content.
So each of our happy couple figures alright lets put the word wild hair say, in every sentence in least 3 x. NO! No longer do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It ought to be used and used usually, but NOT over-used.
Now when you Google to get hair items using the word „balding“, the major search engines has the key word, and based on a million guidelines decides what position for your specific key word, hairisnotforever will have, and passes it out.
And so our few figures the particular hell. We will also sell mascara, and in addition they put in a picture advert and the word wimpernfärbung in their keywords, without having virtually any content for it. Well then is going to become listed while the last with the last in the last for any person looking for „mascara“. So in this lesson the formula is normally:
„Content+Keywords inside the content+Keywords in Meta marking. “